Ziebarth's Auctions
Live Auction

Advertising, Americana & Eclectic Collections

Thu, Jul 2, 2026 11:00AM EDT
Lot 206

1945 Wonder Bread Advertising Stocking Run Prevention Kit

Estimate: $20 - $10,000

Bid Increments

Price Bid Increment
$0 $10
$100 $25
$500 $50
$1,500 $100
$3,000 $250
$5,000 $1,000
$10,000 $2,500
$50,000 $5,000
This is a vintage mid-century advertising matchbook-style kit produced for Wonder Bread. The exterior features the classic Wonder Bread logo and packaging design, including the signature red, blue, and yellow balloons, alongside slogans such as Doubly Fresh and Slo-Baked for Lasting Freshness. The interior contains a full set of sticks tipped with a brownish adhesive material, designed for use on hosiery. Instructions printed on the interior flap explain how to use the sticks to stop snags or runs in silk or nylon stockings. This type of promotional item was common during the mid-1940s, particularly as a home front necessity during World War II when hosiery was scarce. The item is currently held within a clear plastic protective sleeve. Dimensions: 1.5 inches x 2 inches (closed).

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