This vintage promotional matchbook is an example of mid-century automotive ephemera advertising the 1962 Chevrolet model line. The front cover features a gold-toned background with the Chevrolet bowtie logo and text reading 1962 CHEVROLETS and A NEW WORLD OF WORTH!. The reverse side lists the specific models Chevrolet, Corvair, Chevy II, and Chevrolet Trucks. It includes dealer information for Hyde Park Chevrolet, Inc. located at 5506 Lake Park Ave., Chicago 37, Illinois. The item is constructed from printed cardstock with a standard dark strike strip and a single staple at the base. 1.5 in x 2 in.