This antique wall-mounted advertising plaque was produced for Souder's Grocery of Minco, Oklahoma, dating to the early 20th century. The piece is constructed with a stained oak frame featuring a shaped top edge. It houses a central glass-covered photograph of a baby holding the receiver of a candlestick telephone, an image characteristic of commercial photography from the 1910s to 1920s. The advertisement includes several lines of rhyming text: Just Call 32 - You get Service Quick, Or let the Baby do the Trick, Good Groceries is Our Line, We want Your Business all the time. Additional text near the baby reads: Gimme 32 Please. The lower portion of the image is inscribed: SOUDER'S GROCERY, 'Just a Real Good Grocery', MINCO, OKLA. To the left of the image is an inset glass thermometer with a silver-toned metal scale indicating temperatures from -20 to 120 degrees Fahrenheit. The scale includes markers for zero and freezing.