A collection of four vintage cardboard cereal boxes, including three sample-sized packages, illustrating mid-20th-century American food advertising. The first box features a printed black and white charcoal-style sketch of an infant's face with text reading Gerber Rice Cereal, Enriched with Vitamins and Minerals, Ready to Serve Just Add Milk, Warm or Cold, and for Baby in a red banner. The bottom margin is printed Manufactured by Gerber Products Co. General Office Fremont, Mich. The second box is a dark maroon cardboard container printed with New Toasted Cream of Barley, featuring a color illustration of a young girl with blonde hair eating from a bowl. The third box is an orange and white container printed with Gerber Oatmeal cereal for baby, Completely Cooked Ready to Serve Just Add to Liquid, Fortified with Iron and Vitamins, and Net Wt. 1 oz. (28 gms.), featuring a printed illustration of an infant's face. The fourth box is a yellow and blue container with a top flap printed Free Sample. The front panel is printed King Midas Everybody likes it and Toasted Wheat Cereal, featuring a yellow illustration of a girl carrying a bowl. All items are constructed from printed cardstock.