This promotional automobile trip logbook was issued by the Philadelphia clothier Jacob Reed's Sons, located at 1424-1426 Chestnut Street. The horizontal-format flip-book features a blue-ink cover illustration depicting passengers in an early open-top touring car outfitted in period motoring attire. The interior top flap features the text Reed's For All Auto Wear Requisites, The Largest and Most Comprehensive Variety at Proper Prices. The main contents consist of a printed ledger for tracking automotive journeys with headings for Date, Start at, From, To, Distance, Arrived, Weather, Condition of Road, and Remarks. The booklet is bound with a single metal staple at the center. All ledger pages remain unused and blank.