Vintage single-sided embossed metal advertising sign for the Gates Rubber Company. This item served as a shelf-talker or merchandiser rack topper for automotive components. The sign features a horizontal rectangular red background with a central black oval. The Gates brand name is rendered in raised, cream-colored stylized script within the oval. The reverse side has a gold-tone metallic finish showing the reverse embossing and features two strips of black hook-and-loop adhesive material for mounting. Dimensions: Not measured.