This is a vintage industrial countertop advertising display for Threadwell, a brand associated with the Threadwell Tap and Die Company of Greenfield, Massachusetts. The item consists of a rectangular lithographed sheet metal sign with rounded corners, mounted onto a square, tiered wooden base by a metal screw eye attachment. The sign features an orange-painted border and a metallic gold-colored central field. The branding consists of the word THREAD with a large initial T above the word WELL, both rendered in red with black outlines. The text TRADE MARK REG. appears in small black print at the bottom of the sign. The wooden base is stained and features a recessed circular center, a design often utilized for small parts or as a change tray in a retail setting. Threadwell was a prominent American manufacturer of precision cutting tools such as taps, dies, and drills during the early to mid-20th century.