This mid-20th-century easel-back advertising sign promotes Vic's Special Beer, which was brewed by the Northern Brewing Co. of Superior, Wisconsin. The sign is a lithographed tin-over-cardboard construction. The front display features a bright red background with embossed gold-tone lettering reading Vic's SPECIAL BEER and the brand slogan PIC-ME. A left-aligned oval inset depicts a bottle of the product with its respective label. Along the bottom margin, the text reads NORTHERN BREWING Co. . . . SUPERIOR, WISCONSIN. The reverse is composed of cardboard with an integrated die-cut easel for shelf display and a metal wire for wall hanging. A manufacturer's mark in the lower-left corner of the reverse identifies it as a product of the SCIOTO SIGN CO., KENTON, O.