This vintage advertising easel sign served as a countertop promotional display for Jesse H. Bowers, a business based in Montfort, Wisconsin. The sign is constructed with a metal frame surrounding a textured cardstock or composite insert and features a fold-out wire easel stand. The advertising copy, printed in blue ink, identifies the business as a dealer for several 1930s-era brands: Grunow Radios and Refrigerators, Firestone-Oldfield Tires and Tubes, and Texaco Gasoline, Oils, and Greases. The layout includes blue geometric borders at the top and bottom. A manufacturer's mark is printed at the base of the panel: Made by NEWTON MFG. CO. Newton, Iowa. The Grunow brand, produced by General Household Utilities Co., was prominent in the 1930s, and the Firestone-Oldfield line was a budget tire range during that same period.