This vintage advertising display sign is for the South Bend Bait Company, a prominent manufacturer of fishing tackle. The piece is crafted from a heavy, rectangular block of clear molded glass with rounded corners. The design features a hollowed-out rectangular recess on the back, similar in construction to an architectural glass brick. The front surface is decorated with applied lettering: the brand name SOUTH BEND in large black block letters, and the slogan A Name Famous in Fishing in orange cursive script below it. This item was intended for use as a point-of-sale display in sporting goods stores during the mid-20th century.